Kaplan Auto Group History

Jake Kaplan got his start in the early 1940’s with a used tire and no money. He sold it; then sold a few more and eventually picked up a used car. He sold the car and then bought another and thus Jake got his start in the used car business.

In the 1950’s Jake raced competitively in Allard’s, Alfa Romeo’s, Corvette’s as well as the Jaguar C-Type, D-Type and XK120 at some of the most famous historical races such as the International 12-Hour Grand Prix at Sebring, National Hunter, SCCA’s Regional Suffolk County, SCCA’s National Westover, Watkins Glen Grand Prix and the Nassau Trophy Race.

Race Car

In the 1960’s Jake decided to focus his business on the British and became one the countries first franchised Jaguar dealers opening his showroom on Elmwood Avenue in Providence. Throughout the 60’s, 70’s and 80’s, Jake Kaplan’s provided a level of service and customer satisfaction that was above and beyond what anyone would expect. Luxurious amenities such as free pick-up and delivery, loaner cars, and complimentary car washes with service just to name a few and long before they were considered normal in the industry. Jake Kaplan quickly become one of the country’s best Jaguar dealers.

jake kaplan article

When Land Rover decided to enter the US market in the 1987, Jake Kaplan’s was logically appointed as one of 25 original franchised dealers in the country. Since that time, the brand has converged with Jaguar to become a staple of our business.

In 1991, Jake was succeeded in the business by his daughter, Sheree Kaplan-Allen who successfully relocated out of the old dealership on Elmwood Avenue in Providence to our current, luxurious new home on Route 2 in Warwick. Our state-of-the-art facility opened in 2001 and was just what was needed for two brands that have showed such incredible growth these past years.

Jake Kaplans warwick

After 54 years serving the Rhode Island market, Sheree was rewarded for her superior performance as a Jaguar and Land Rover dealer by being granted a new point in Norwood, MA.

Land Rover and Jaguar Norwood opened in 2006 and is currently ranked in the top fifteen nationally in both new Land Rover sales and new Jaguar sales. Norwood is also #1 in sales volume in all of New England for both brands.

Jake Kaplans Norwood

Continuing the family tradition, Sheree’s son Eddy has been working in the business full-time since 2013. Eddy has an active role in the two Jaguar Land Rover stores and also at the most recently acquired Mercedes-Benz of Portsmouth.

In 2015, we added Milford Subaru to the Kaplan family. Subaru is a staple brand in New England and a great addition in the Nashua/Manchester, NH area. Since opening, Milford has been a constant winner of Subaru’s annual Presidents’ Award and has been heavily involved in the local community.

Milford Subaru

In 2016, Sheree added another store to the Kaplan family, and a second store in New Hampshire. Mercedes-Benz of Portsmouth, formerly Holloway Mercedes, was a great addition to the group. Mercedes-Benz is a very prestigious brand and a great option for our customer base to choose from. Mercedes-Benz of Portsmouth jumped right into the Seacoast area and earned Mercedes-Benz’s prestigious “Best of the Best” award in its first year in operation. It was also one of 2 stores in the country in 2017 to win the award in all five categories!

Jake Kaplan MB

We pride ourselves on being family owned and operated and promise to deliver the finest automotive experience available in the northeast. From the sales staff to our service and parts associates, our entire team is committed to providing the level of customer care, service and attention to detail that has made Jake Kaplan’s a New England legend for over 75 years.

The Kaplan Commitment

We are committed to providing the best customer experience you will find. Anywhere. We value our customers like few companies do, but more than anything, we value your time and your interests like they are our own. We realize our employees are the backbone of our business. They are the people that we trust with our most important commodity: the customer. We trust our employees to think and act using three basic principles: trust, transparency, and loyalty. We strive to build an environment that is a fun place to work. When our employees enjoy coming to work, it adds to an atmosphere that is exciting and enjoyable for the consumer. This also builds loyalty not just between our customers and our group, but also from our employees. Finding the right people is key, and we take pride in having great employees, team players, who put the customer first.

This philosophy allows us to build a model that no other group can match. Instead of having processes and policies that make our customers conform to how we do business, we allow our employees the freedom to cater to each customer individually, and conform to how they want to be treated and how they want to conduct business. The purchasing process should be fun and exciting! It’s an event that only happens every few years, and it is a large investment. Many people spend hours and hours per day in their vehicles. It is an important item in your life, just like your family and your home! For those reasons, we strive to make your purchasing experience second to none.

The Kaplan Commitment does not end there. These philosophies continue throughout your ownership experience. We have great employee loyalty which makes it very likely that you will deal with the same people throughout your ownership experience. Our parts and service personnel abide by the same principles as in the sales end, and we strive to personalize every experience to make every interaction with our group as pleasant as possible.

We are family, and the Kaplan Commitment is our way of extending our family values to all of our customers past, present and future.

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